A complete social media system: the strategy, templates & posts
How I bring strategy and design together for a seamless social presence
Tips for scroll-stopping social content
The goal: capture enough attention to make someone stop, read, and engage.
TIP 1
Consistency builds recognition.
Repetition is a marketing superpower. The real craft is creating fresh content within a brand framework.
TIP 2
Social gives you room to have fun.
Push the brand a little. For Bold Penguin, we dialed up the color saturation for a more vibrant, attention-grabbing feel. Campaigns give you even more freedom to push your brand limits and do something bolder.
TIP 3
Faces drive engagement.
Headshots and talking-head videos consistently outperform static graphics.
TIP 4
Keep text large
and simple.
Bold headline on the graphic, keep details in the caption.
TIP 5
Build templates.
Four or more distinct styles plus a reusable library of icons, stickers, and animated elements - so you're never starting from scratch.
TIP 6
Collabs extend
your reach.
Co-posting on both accounts doubles your exposure organically.
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Social Media Examples
Blank Canvas Mindset | Each brand has it's own uniquely tailored look, strategy, and templates.
