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Be the Light:
Event Design

Scope of Work

Creative Direction, Event & Exhibit Design, Marketing, Sourcing & Securing Donations

Location

Columbus, Ohio

Year

2015 - 2025

Role

Nonprofit Founder, Creative Director

Collaborators

Board Members & Volunteers

Assets Created

Printed & Digital Resource Guides, Exhibit Design, Social Media, Planning Docs

Industry

Nonprofit, Mental Health

Audience

Caregivers & those struggling with their Mental Health

Creating space for community healing: experiential & event design

THE WORK

Across a decade, I fundraised for, designed, and led 25+ events ranging from intimate gatherings to hundreds of attendees — each one requiring its own marketing assets, volunteer coordination, and on-the-ground leadership. In 2020, I was selected to pitch to 100 Women Who Care, won a $10,000 grant, and used it to produce a Mental Health Gallery Event that brought together artwork from 60+ artists, drew 150+ attendees on opening night, and gave the Columbus artist community a space to heal. In 2025, I made a strategic shift — instead of hosting our own events, we decided to go where the people already were. I designed and built an interactive exhibit for Franklinton Friday during Mental Health Awareness Month, collaborating with Mikey's Late Night Slice to bring our message into the community in a way that felt organic, accessible, and lasting.

LASTING IMPACT

At the heart of every event was the same quiet goal — to create a space where people felt safe enough to be honest about how they were really doing. Mental health struggles are deeply common in the creative community, yet rarely spoken about openly. Be the Light gave that conversation a home. Every event was stocked with thoughtfully designed take-home resources — wallet cards, flyers, and guides created alongside licensed mental health professionals — so no one left empty-handed. But the most meaningful outcomes were the ones that couldn't be measured: the conversations started in a gallery corner, the person who finally felt seen, the community that left a little more connected than when they walked in.

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Location

Greater Asheville, NC

Social

Let's Work Together

AI Transparency

All designs on this website are human-made and original, created by Melissa Kennedy (Syler). The renderings were created in conjunction with AI to place Melissa's original designs onto computer screens, cell phones, tabletops, etc.

© 2026 by Asa Design (Melissa Kennedy)

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