Meet Melissa,
the creative mind behind Asa
A cross-disciplinary designer specializing in brand expression across physical and digital environments. Someone who chooses to listen to your needs before offering solutions and tailoring a unique plan to help you hit your goals. Pulling experience from real-life lessons learned over the past 14 years in interiors, graphics & experiential design.
Described as “a quick read,” “thinks like a creative director,” “gives more than she takes,” and “a rare combination of artistic excellence and strategic rigor” Read more testimonials >
Master of streamlining workflows & creating templates, aiding in team efficiency & cost savings
Demonstrates extensive creative range, designing solutions across industries (corporate insurance, holistic wellness + beyond)
Knows when to lead, when to listen, and when to roll up the sleeves and just build
Asa: the story behind the name
The name Asa is a family name rooted in healing (means “healer” in Hebrew). I come from a long family line of doctors & pharmacists by day and farmers & gardeners by night (4 generations of them). Men who dedicated their lives to caring for people and the land around them. While I chose the creative path in life, that same spirit of care and intention is what I bring to every design decision. I believe great design isn't just beautiful, it's purposeful. It listens before it speaks, serves before it impresses, and always leaves people better than it found them. It's the legacy behind everything I create.
A few brands I've had the pleasure of designing for
Starbucks | Panera | Westin | Omni | Nationwide Insurance | Abbott Laboratories | Pedialyte | Pediasure | Similac | LEDVANCE by Sylvania Lighting + more